Guy Kawasaki’s latest book, Enchantment: The Art of Changing Hearts, Minds and Actions, forces readers to reflect upon the ways they have created, maintained, and sometimes broken relationships with people throughout their lives. The former chief evangelist of Apple and author of the international best-seller The Art of the Start has written a book that will be known for transforming not just businesses but interpersonal relationships as well.
Enchantment on Amazon.com
Guy’s understanding of human relations makes this book stand out in a sea of other business books trying to teach you how to grow your business, while overlooking the human side of what makes relationships work, both offline and online.
Through his use of personal anecdotes, real-life case studies, bulleted lists, detailed diagrams, and interesting photos, Kawasaki has put together a truly inspirational book that can be used by anyone—from the local coffee shop barista, to the recent college graduate, and all the way up to the CEO of a Fortune 500 company. If you are passionate about the work you do, this book is definitely for you. (Keep reading…we’ll show you how to apply the lessons in the book to your social media efforts!)
You will fill up a notepad with notes and ideas of how to make your own business more enchanting* using his proven enchantment tips that are sprinkled in each chapter throughout the book. From establishing goals, achieving likability by finding shared passions, and achieving trustworthiness to learning the differences between utilizing both push technology (e.g. Twitter) and pull technologies (e.g. Blogging, Facebook) to be more enchanting online.
We admire how Guy doesn’t just tell you what to do. He tells you how to do it. For example, he explains how to to tell a story, immerse people, and shares his idea of building an ecosystem which allows more people to help you because their success is intertwined with yours.
He ends the book with chapters on how to enchant your employees, and if you are an employee, how to enchant your boss.
Our advice is to not buy this book and read it. Buy the book here* and take notes. Write in it. Highlight it. Dog ear it. More importantly, use it as a guide to build a more enchanting business and be more enchanting to your clients.
So HOW DO YOU APPLY the principles taught in Enchantment to your social media efforts? Watch our archived video review and learn how we apply lessons from the book to real clients to get real results.
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This is a slideshow of Guy’s recent Enchantment speech:
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Guy’s enchanting infographic:
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